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Initial Complaint in Swift vs. ZyngaBelow, find the initial complaint in the federal class-action suit against online gaming company Zynga and social network Facebook, alleging the companies are liable for the scammy actions of their advertisers. Click any image to enlarge. ... |
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Rocket Fuel Drives Higher Performance for Major Brand Advertisers With Audience BoosterHybrid Ad Network Helps Advertisers Beat Campaign Goals With Progressive Optimization ... |
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Proving The Value Of ImpressionsWhen a Web site is served up onto a consumer's computer, with an advertising unit on the page, an advertising impression is created. Advertisers would like to buy those impressions. Even if the consumer doesn't "click" on anything, there is value to advertisers in being able to reach pe... |
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Google AdWords Sitelinks Now Available For Some AdvertisersThe Google AdWords blog announced that the Sitelinks within AdWords, which we saw in August, is now officially available for some advertisers. A Google AdWords ad can have up to four Sitelinks in the ad. Google named them “Ad Sitelinks” and are similar to the organic Sitelinks. Goog... |
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Wrap Your Car For CashcashURwheels is an Australian firm that serves as an online marketplace connecting drivers directly with companies interested in vehicle-based ads reports trendspotter Springwise. Whereas carvertising agencies ask drivers to register their vehicles in the hopes of eventually being one of the few... |
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Body image code for advertisers, mediaA new code of conduct for the fashion industry has been drawn up in the hope of addressing increasing body dissatisfaction levels among Australia's youth. ... |
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