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Rocket Fuel Drives Higher Performance for Major Brand Advertisers With Audience Booster

Hybrid Ad Network Helps Advertisers Beat Campaign Goals With Progressive Optimization ...

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Marketwi...Releases — 3 days ago

Proving The Value Of Impressions

When a Web site is served up onto a consumer's computer, with an advertising unit on the page, an advertising impression is created. Advertisers would like to buy those impressions. Even if the consumer doesn't "click" on anything, there is value to advertisers in being able to reach pe...

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Online Spin — 4 days ago

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Google AdWords Sitelinks Now Available For Some Advertisers

The Google AdWords blog announced that the Sitelinks within AdWords, which we saw in August, is now officially available for some advertisers. A Google AdWords ad can have up to four Sitelinks in the ad. Google named them “Ad Sitelinks” and are similar to the organic Sitelinks. Goog...

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Search Engine Land — 4 days ago

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Wrap Your Car For Cash

cashURwheels is an Australian firm that serves as an online marketplace connecting drivers directly with companies interested in vehicle-based ads reports trendspotter Springwise. Whereas carvertising agencies ask drivers to register their vehicles in the hopes of eventually being one of the few...

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Business...s Weblog — 4 days ago

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Body image code for advertisers, media

A new code of conduct for the fashion industry has been drawn up in the hope of addressing increasing body dissatisfaction levels among Australia's youth. ...

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ABC News... Stories — October 26

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WSJ: Advertisers Doing More And Less With Search

In case you didn’t see it there was an article in the Wall Street Journal this morning that seeks to capture a kind of shift or broadening of advertisers’ attitudes toward search marketing. Formerly search was something of an island and not well integrated into wider marketing campaig...

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Search Engine Land — October 22