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Olsen Twins Launching Affordable Juniors Collection

What: Mary Kate and Ashley Olsen are certainly no dummies when it comes to making money off of fashion - but so far, they’ve catered to the high end. That’s all about to change, though. In February, the powerful pair will launch a juniors collection called “Olsenboye...

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The Budg...hionista — October 27

4 Votes vote

The Olsen Twins Truck It With Olsenboye

Mary-Kate and Ashley Olsen hit the road in New York City as they sell their new line, Olsenboye, out of an ice cream truck on Monday (October 27). All sales from the Olsenboye truck preview were donated to charity - the 23-year-olds’ line will officially debut at JCPenney stores in Februar ...

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Just Jared — October 28

2 Votes vote

Ypulse Essentials: Cheez Dudes, Olsens Launch JC Penney Junior Line, Channel 4 Launches 'Misfits' Campaign

New ‘cheez’ on the block (Wise Foods looks to re-introduce young snackers to Cheez Doodles with new mascots “Cheez Dudes” and a ugc contest involving augmented reality. Plus Geico holds a video contest for students on the importance of safety belts) (MediaPost, reg. required) - Olsen twins l ...

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Hollywood Teen — October 27

2 Votes vote

Mary Kate and Ashley Olsen: Union Square Sexy

They’re always looking for ways to broaden their portfolio, and earlier this week Mary Kate and Ashley Olsen were spotted launching their new clothing line Olsenboye. The “Full House” hotties celebrated their new collection by selling clothes from the JC Penny line out of an ice cream truck- ...

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The Gossip Girls — October 28

2 Votes vote

The olsens do it again

As if Mary-Kate and Ashley Olsen needed another clothing line, the sartorial siblings announced the launch of another business venture this morning (October 26). MKA have partnered with JC Penney for an affordable juniors line, Olsenboye, which will be sold in 600 of the retailer’s stores...

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Faded Youth Blog — October 26

2 Votes vote

Ashley Olsen, Isaac Mizrahi and Other Heavy Hitters Discuss the Future Of Women's Fashion and Skinny Models

Filed under: Events: On the Scene, Style in the News Robin Givhan, Ashley Olsen and Isaac Mizrahi discussing the Future of Women's Fashion at the 92nd Street Y. Photo: Joyce Culver/92nd Street Y The 92nd Street Y in New York City hosted a discussion on the future of women's fashion with a pa...

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StyleLis...ion Blog — October 23