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Google Makes Nice With Brand AdvertisingGoogle has made a name by relying on word of mouth and partnerships over its ten year history, but as it expands into what Microsoft's Steve Ballmer unironically refers to as a "Goliath," the company is looking into more traditional means of advertising to draw consumers to its wares... |
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BRIC, C'est ChicThe Beijing Olympics were the flamboyant fanfare to China's "peaceful rise" onto the world stage. But the People's Republic has another card up its sleeve -- the 2010 World Expo in Shanghai... ... |
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Dara Torres Hopes to Teach Tessa the Importance of ExerciseWarner/WireImage Olympian Dara Torreswas well aware that competing in this year's Beijing Olympics "against athletes who were young enough to be my children" meant that the 41-year-old mom needed an extraordina... |
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2010 - Will our run be just as funThis might be an activist message on behalf of the First Nations - pertaining to the pro-Tibet debacle during the torch run for the Beijing Olympics... but I haven't found anything on the web about "Will our run be just as fun". "Will our run be just as fun" by sjgardiner ... |
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Ruling Backs Chinese GymnastsAll six members of the Chinese women’s gymnastics team met the age requirements to compete at the Beijing Olympics, officials from the International Gymnastics Federations said Wednesday. ... |
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NBC Universal Finds Olympic Investment Was Well Worth ItI'm back with some details from those cases presented at the BIMA event I went to last week. Nick Johnson the VP of Multimedia Sales for NBC Universal shared some great data and lessons learned from NBC's "ownership" of the Beijing Olympics. He called the Olympics a cultural phenomeno... |
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