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Square Enix summons Earnings Report; Final Fantasy XIII Sales Projections evade attacksSquare Enix recently chose to attack with its annual earnings report, and among the 12-page PDF file's barrage of numbers, things look pretty good for the company. Net sales for the six months ending September 30, 2009 were up 33 percent over the same period last year to 91 billion yen ($1 billi... |
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Game|Life Video: Inside Akihabara’s Amazing Game StoresTOKYO — What secret gaming treasures await inside the stores of Akihabara? See also: Exploring Akihabara, Tokyo’s Nerd Mecca During Wired.com’s recent trip to the Tokyo Game Show, I brought along a video camera and documented my wanderings through the city’s game... |
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Why Tokyo Crowds Can’t Stop Playing Dragon Quest IXTOKYO — Outside the giant Yodobashi-Akiba department store in the Akihabara district, hundreds of gamers gather each day, crowdsourcing the hunt for rare creatures and virtual treasure. They stand, packed together in a cordoned-off area reserved for them, as store employees attempt to keep... |
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McDonalds Dragon Quest game going wellA while ago, McDonalds in Japan teamed up with Square Enix to create a downloadable game called McDonalds Travelers. It's an ingenius marketing scheme that exploits Japan's love of Dragon Quest and could well see use in the West some time soon. The way it works is simple, but quite ... |
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