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Pubmatic And The Rise Of The Second Channel Of AdvertisingPubMatic is on a roll. The Silicon Valley based company helps online publishers interface with multiple ad networks, selecting in real-time the most lucrative ads available -- and that can boost revenues by as much as 300 per cent on the same ad inventory.Publishers need all the help they can get... |
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Marvel-ous Future For Disney?In the works for roughly three months, the Disney (NYSE: DIS) deal to acquire Marvel Entertainment (NYSE: MVL) has analysts fretting about premiums—and comics fans freaking about a future of Captain America Meets Tinkerbell. We’re likely months away from a close or from anything that might affec ... |
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