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Monitoring Your Industry With Social Media [Video]I’ll admit it: my normal workday only helps perpetuate a number of typical blogger stereotypes. So, when I was asked to film a series of videos sponsored by UPS that involved me getting dressed up (ok, business casual), shaving, and being in front of a camera all day, it certainly sounded l... |
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Twitter Inventor Invests in FoursquareWe’ve long commented on the parallels between Foursquare and Twitter; the two companies have a lot in common and we believe that Foursquare has the potential to disrupt the social media space in the same way Twitter did several years back.In our post about Foursquare for Business last week,... |
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MediaWatch Monday: Missing The Point - Publishers Wrestle With Advertising FormatsThere's been a fair amount of discussion lately about online advertising and its variety of forms. Most recently, Shelby Bonnie, the former CEO and co-founder of CNET, railed against the CPM form of online advertising.… does anyone else feel like the online advertising industry is the orch... |
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Twitter Inventor Invests in FoursquareWe’ve long commented on the parallels between Foursquare and Twitter; the two companies have a lot in common and we believe that Foursquare has the potential to disrupt the social media space in the same way Twitter did several years back.In our post about Foursquare for Business last week,... |
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Let’s Kill The CPMEditor’s note: This guest post is written by Shelby Bonnie, the CEO of Whiskey Media. He co-founded CNET in 1993 and was the Chairman and CEO from 2000 to 2006. He served as Chairman of the IAB from 2001 to 2003. Whiskey Media is a content platform with three sites, giantbomb.com, comicvi... |
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Status Update: Millennial Staffers Can Update Your Social Media PlansThere’s a real opportunity to advance your organization’s value proposition by building on their social media skills. Tapping on these new professionals may seem like a gamble. You don’t want them speaking to clients, let alone producing messaging. However, to increase your orga... |

