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Google Closes DoubleClick AcquisitionToday, Google completed its acquisition of DoubleClick. This acquisition is one of many steps we're taking toward enhancing monetization and serving technology for advertisers, agencies, and publishers, making search and display advertising more targeted, and improving advertising relevance for user ... |
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LiveDeal Inc., Yahoo Sign Long-Term Search DealBy David Snyder LiveDeal Inc., a publicly traded company out of Arizona, announced a long-term sponsored search agreement with Yahoo Inc. today. The sponsored search results will be delivered to Livedeal.com, and will be displayed on LiveDeal’s classifieds and yellow pages. “Yahoo&rsq... |
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Microsoft Snaps Up Ad Firm YaData [Silicon Alley Insider]Microsoft bought Israeli advertising startup YaData for a reported $20 million to $30 million. Founded in 2006, YaData built targeting software to to splice consumers into "micro segments" and target them with relevant content and advertising. The two companies said YaData's technology ... |
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Web Poll Results: Killer App for Semantic Web technologyOur recent web poll asked readers to vote on what they saw as the most likely "killer app" for Semantic Web technology, from a variety of choices. A total of 51 readers voted - thank you! The results of the poll are shown below. What is the most likely *Killer A... |
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SMX West: Yahoo To Launch Open Search PlatformAmit Kumar of Yahoo spoke about the company's plans to create an open search platform to allow site owners to provide their most relevant content to searchers.read more ... |
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Outbrain, a news recommendation widget, raises $5MOutbrain is a new start-up that gives blog readers a way to rate and recommend news items, by using a recommendation engine that is similar to Amazon’s feature that offers up other items that people like you have already enjoyed. While there are several such “collaborative filtering&r... |
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