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The Daily Poll: Is Pay-for-Engagement the Future of Online Advertising?The so-called “death of the page view” has been a prediction on many people’s lists for a long time. The last time I recall the subject getting a thorough kick around the blogosphere was in late 2006 when Steve Rubel authored a post titled “the imminent demise of the p... |
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New Outbrain features for better blogsI have updated the upcoming features by Outbrain on my blog that now delivers post recommendations below the ratings. Those recommendations are based on your rating history and on the content you just read. Over time the recommendations are becoming more and more personalized. The content recomme... |
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The Rubicon Project launches high-quality ad optimization, releases bullish study on online ad industryThe Rubicon Project, an LA-based company that is trying to optimize online ads, has launched a new line of online ad inventory, comprised of sites it has certified as “high-quality.” Its software already lets ad networks reach a site’s visitors based on market segments like geog... |
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AOL acquires Sphere for content, ad networksTime Warner's AOL has acquired Sphere, a start-up whose technology beefs up Web pages with links to articles, blog posts, and other related content, the company said Monday night. Sphere will operate as a wholly owned subsidiary of AOL, the company said in a statement, part of the pr... |
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The man who wrote 200,000 booksI'm loving the story about the man who 'wrote' 200,000 books by using computer programmes to pluck relevant content from the internet.Can computers do better than Mills & Boon?The whole article is an entertaining read, but this particular quote stands out: "He (Philip M. Parker... |
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NewsGator Secures $12M in Venture Capital Funding and Adds Lisa Reeves to Its Board of DirectorsCapital Will Be Used to Expand NewsGator’s Success in Providing Enterprise 2.0 Solutions to Fortune 2000 Businesses and Media Companies DENVER, CO. — December 13, 2007 — NewsGator Technologies, Inc., a pioneer in RSS and Enterprise 2.0, announced today that it has closed a $12 ... |
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